Hot Ticket
Product Management · Product Strategy, Launch Planning, Competitive Research, Product Requirements & MVP Scoping
Abstract
Hot Ticket is a fashion-first social platform that connects outfit inspiration to shopping through native brand tagging. The project involved authoring a comprehensive product and business plan, defining market framing, hypotheses, success metrics, and a phased go-to-market/monetization strategy with clear guardrails to preserve authenticity and trust.
Key Features
- Native brand tagging for seamless shopping experiences
- Fashion-forward social feed for outfit inspiration
- Phased go-to-market and monetization strategy
- Emphasis on authenticity and trust in user interactions
Learnings & Takeaways
- Defined the product vision for Hot Ticket as a fashion-first social platform connecting outfit inspiration to shopping through brand tagging
- Validated market opportunity through competitive research and identified key differentiation points
- Translated market insights into scoped requirements for core user flows including account creation, posting, feed browsing, and post interactions
- Established explicit hypotheses and success metrics such as retention, posting activity, brand tag adoption, and tag-to-purchase conversion
- Built a phased launch and monetization strategy starting with an affiliate-first model, expanding into brand campaigns and in-app checkout
- Mapped a rollout approach emphasizing concentrated early communities, clear milestone targets, and data-driven iteration loops
- Identified key risks including overmonetization eroding trust, low-quality product links, and misaligned creator-brand incentives
- Developed guardrails to protect platform authenticity and user experience as the platform scales
Project Documentation
Below is a collection of the core documents developed for Hot Ticket, including product vision, business strategy, comparative analysis, and detailed requirements specifications.
Product Vision Document
Comprehensive vision for Hot Ticket, outlining the platform's mission, core values, and long-term strategic direction.
Business Plan
Detailed business strategy including sizing and validations, go-to-market approach, monetization models, and success metrics.
Comparative Analysis
In-depth analysis of existing social media platforms, evaluating their benefits and drawbacks relative to Hot Ticket's user case and market positioning.
Requirements Documents
Create Account Requirements
Specifications for user account creation flow, UX flow for initial onboarding, as well as safety and authentication requirements.
Main Feed Requirements
Specifications for the main feed interface, including UX flow, core requirements, and user stories.
Create Post Requirements
Specifications for the post creation workflow, including image uploads, brand tagging, and publishing options.
Individual Post Requirements
Specifications for individual post pages, including engagement features, brand links, comments, and sharing options.
The name "Hot Ticket" was inspired by the Instagram account @ucsbhotticket.